Championing the next generation of directors and designers


Dell / nike ar

Client: Dell 
Director: Erwin van den IJssel

Our Dell adventure continues, this time on a pioneering Augmented Reality demo project with accompanying film. Both elements (AR demo and film) were directed by PanicProgram’s Erwin van den IJssel and produced by PostPanic, in close co-operation with Dell, UltraHaptics and Metaglass. This film introduces the AR demo which is currently being showcased by Dell for key industry partners and press. PostPanic was responsible for the creative concepting, narrative structure, content design/creation as well as scripting and programming of the actual demo. Keep an eye out for the forthcoming case film which sheds light on the intriguing set-up between all the hardware, content and software partners that made this pioneering demo possible.