Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
Our Dell adventure continues, this time on a pioneering Augmented Reality demo project with accompanying film. Both elements (AR demo and film) were directed by PanicProgram’s Erwin van den IJssel and produced by PostPanic, in close co-operation with Dell, UltraHaptics and Metaglass. This film introduces the AR demo which is currently being showcased by Dell for key industry partners and press. PostPanic was responsible for the creative concepting, narrative structure, content design/creation as well as scripting and programming of the actual demo. Keep an eye out for the forthcoming case film which sheds light on the intriguing set-up between all the hardware, content and software partners that made this pioneering demo possible.