Championing the next generation of directors and designers
PanicProgram is about discovering the best in emerging creative talent and providing them with the right foundations to develop and grow in a supportive commercial environment. We work closely with agencies and brands to source the right projects for our ambitious directors and designers. PanicProgram also partners with leading Dutch festivals, universities and art colleges providing inspiring and relevant support for the next generation of creative graduates.
The PanicProgram were asked to help celebrate 30 years of Volkswagen in China by creating a film charting the growth and accomplishments of the automobile brand. Ploughing through hours of archive company footage, director Erwin van den IJssel was able to compose key moments in time intercut by his own fresh, contemporary motion graphic visual direction. The film was broadcast to employees in China and used at various automobile trade events.