Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
This surreal, dreamy, one-minute film directed by Mischa Rozema, was the focus of an ASICS online campaign. A mixture of live action and CG, the action begins in slow-motion; breaking down the experience and emotion of an early morning run. The hundreds of individual elements that make up an ASICS running shoe, in magnified form, are shown moving through a beautifully lit forest.