Creating highly visual commercial projects

asics: running expansions

Client: ASICS

This surreal, dreamy, one-minute film directed by Mischa Rozema, was the focus of an ASICS online campaign. A mixture of live action and CG, the action begins in slow-motion; breaking down the experience and emotion of an early morning run. The hundreds of individual elements that make up an ASICS running shoe, in magnified form, are shown moving through a beautifully lit forest.