Creating highly visual commercial projects


ATV: Station Idents

Client: atv 
Director: Eat My Dear

To promote Austria's private broadcaster ATV Eat My Dear made a series of 5 selfpromotional idents. They came up with the idea to hide the channel logo at first and then let the viewer discover it in the end - all the while being distracted by different scenarios where strange things happen, even really subtle things you might not discover at first.