Creating highly visual commercial projects

essent: state of union

Client: ESSENT

A 45 second commercial introducing a new identity for Dutch energy provider, Essent. A strong narrative mission statement, it was vital to present it in an original, simple and highly aesthetic manner whilst also communicating the brand values of Essent. Director Mischa Rozema solution was a paper-filled, magical journey drawing inspiration from the properties of a simple Essent box (used as a visual device to communicate Essent’s products in other parts of the campaign).