Creating highly visual commercial projects

google adwords

Client: GOOGLE

With a high profile 10th anniversary to celebrate for its AdWords division, Google and agency AKQA approached PostPanic to create an unusual ‘thank you’ film which would be personalised to each of its advertisers (currently millions). Mischa Rozema took on the challenge of directing the film which featured ‘failed experiments’ carried out by a fictitious Google research department. London-based digital specialists Rehab then carried out the customisation elements for each advertiser.