Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
To mark the one year anniversary, Sky Creative set about the task of refreshing the Sky 3D brand. Vibrant colourful powder goes to illustrate the “DNA” of the channel. Director Jon Yeo decided to shoot the action for real, rather than generating the material and behaviours digitally. Custom rigs were constructed to put the powder material through various physical stresses. These events were capture in extreme slow motion on a pair of Phantom cameras.