Creating highly visual commercial projects

kpn: fiber optic

Client: KPN

With emphasis required on explaining the dramatic increase in the volume of digital information received through a fibre-optic service, the creative team at TBWA Neboko came up with a 120 second narrative script of ‘life before glass fibre’ and ‘life after fibreoptics’ with a visual idea centered around handmade light-traills. The client also wanted the option of interchangeable scenarios so tailor-made commercials could be easily edited together for different sales regions.