Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
Krusovice is a popular beer brand produced in the Czech Republic. It also enjoys a very strong presence in the Russian market and PostPanic were asked to take on the challenge of creating a spot which kept within the incredibly strict Russian guidelines of permissible imagery for an alcoholic commercial (namely no human or animal representation). Directors Chris and Matthijs played with the visual history of Prague, submerged in the fluid, amber environment of the actual beer. A combination of photographic plates from Prague and table-top shoot here in Amsterdam coupled with a fully CG narrative world creation.