Creating highly visual commercial projects

mtv: brand new

Client: MTV Netherlands Director: 21-19

MTV asked us to create the full channel identity (including leaders, titling and idents) for MTV Brand New, their latest digital television station. Based on the existing series, we created a new identity that would suit the ambitions of a whole new channel. Apart from developing a graphic palette for leaders and titling, we also made a series of 4 unique idents to further establish the channel’s character.