Creating highly visual commercial projects

Philips tv: 2014/15 series

Client: tp vision
Director: phil robson

After two years of technology-led visual aesthetic within their product films, Philips Television decided to change the emphasis to a more human factor asking us to focus instead on the emotions surrounding television viewing. Our solution was a warm, natural glimpse into the lives of the many different types of Philips Television viewers. With over 15 films to be made communicating product ranges and varying features, each film was allocated a ‘hero’ household which interacted with its extra member of the family, namely the ‘television’.